Thinking out loud about operations, automation, and building things that work.
Defending Your Business Against AI Mistakes and Manipulation
Once AI reads your emails and documents, anyone who can send you text can try to steer it. Here are the practical defences: least access, fixed rules, checked output and a way to stop.
ReadDesigner and Developer on a Shopify Build: A Guide
A good Shopify build depends on the handoff between designer and developer. Here's how to make it smooth: tokens, sections, review loops and performance, from my side of the table.
ReadService Booking Inside Shopify: How to Design It
Selling a service on Shopify isn't like selling a product. Here's how to think about lead times, mail-in shipping and the workshop's view before you pick an app or build custom.
ReadWhy Integration Beats Migration (Most of the Time)
Platform migrations are expensive, risky, and often unnecessary. Before you move everything, consider whether connecting the systems you have might be enough.
ReadShopify Scripts Are Gone: Migrating to Shopify Functions
Shopify Scripts stopped running on 30 June 2026. If your checkout discounts or shipping rules depended on them, here is what replaced them and how to rebuild that logic.
ReadHow to Bring AI Into a Business Process Without the Risk
AI can take real work off your team, but only if it's introduced carefully. Here's how I think about choosing the right process, protecting your data and keeping a person in charge.
ReadBuild-Your-Own Bundles on Shopify: Native or App?
Mix-and-match bundles and custom cartons on Shopify can be done with an app, Shopify's own bundle tools or a custom build. Here's how to choose, and what each option costs you.
ReadWhen to Turn a Client Problem into a Shopify App
Some Shopify problems come up again and again. Here is how I tell a one-off fix from something that should become an app, and what to check before you build it.
ReadHow to Sell Digital Downloads on Shopify Securely
Selling PDFs, audio, video or course content on Shopify? Here is how the built-in option works, where its limits sit, and what to consider for secure delivery and refunds.
ReadFree Shipping by Collection on Shopify (Without Plus)
Want free shipping once shoppers spend enough in certain collections, without counting the rest of the cart? Here is what Shopify does natively, where it stops, and your options.
ReadWhat Operations Mapping Looks Like Before Any Code
Before I build anything, I map how your business actually runs. Here's what happens in those sessions, what you walk away with, and why it makes the build simpler.
ReadWhat Manual Work Really Costs Your Business
Hours saved is only part of it. Here's a simple way to work out what a repetitive task costs your business a year, with worked examples and a checklist of tasks to look for.
ReadAutomating 120 Hours of Manual Work: What I Learned
A client was manually creating Xero invoices for specific Shopify orders. Every single day. Here's how we fixed it, and what I learned doing it.
Read5 Signs Your Shopify Store Has Outgrown Its Current Setup
Shopify is brilliant until it isn't. Here are the signs that mean you need something custom, and what to do about it.
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